Kitchener-Waterloo · 640 Riverbend Drive
10X Certified HubMoney follows attention. Bring your sales team home.
If your reps aren't in the room, you don't have their attention. The KW Sales Hub is a sales culture you can move into: 10X certified coaching, daily practice, numbers on the wall and a room full of closers.
- • Private offices for sales teams of 2 to 20 reps
- • About $75,000 of typical value for $36,000 a year, $3,000/mo (12-month term, estimate)
- • Founding tenant spots are limited
Does your team have a sales culture, or just a payroll?
Take the free Sales Culture Scorecard. See where attention, activity and deals are leaking.
The problem
You don't have a desk problem. You have a culture problem.
No sales culture. No performance culture. And when reps work alone at home, their attention goes everywhere except your pipeline.
"Growth isn't keeping up."
- Revenue isn't keeping pace with runway
- You're still the best closer
- Pipeline goes up and down. You can't forecast.
- Alone at the top, with no peers
"I don't know how to build this."
- Never built a sales team: who to hire, how to train, how to pay
- Reps interview great but never close
- Paying for leads and tools nobody follows up
"My team has no home."
- Reps at home. No visibility.
- No energy. No urgency.
- Good reps leave for a better culture
Two kinds of owners walk in here
Which one are you?
You need salespeople. You've never built a sales force.
"I'm funded and growing. I'm still closing every deal myself. I don't know who to hire, how to train them or how to pay them."
We build it with you: a 10X strategy call, a Close More workshop, recruiting help and a comp plan with Ledgers. Then your new team moves in.
You have a sales team. It needs a home base.
"My reps work from home. I can't see the activity, the energy is gone, and my best people get poached."
Move them into a private office inside a sales culture: coaching, practice, peers and numbers on the wall. Attention comes back. So does revenue.
Why we built this
The teams that grew were in the room.
I'm Steve Hamoen. I lead a mortgage team and own businesses in real estate, AI and podcasting here in Waterloo Region. I've watched a lot of salespeople up close.
When everyone went home, I saw what happened. Activity dropped. Energy dropped. The reps who needed coaching most got the least of it. Nobody heard the great call two desks over and copied it.
Money follows attention. If your reps aren't in the room, you don't have their attention.
Most owners can't build that room alone. So I built it: 10X certified coaching, AI roleplay, weekly training, lead follow-up, recruiting and a podcast studio, under one roof. Then I added private offices so you can move your team in.
That's the KW Sales Hub. Return to office for culture, not for rent.
A new opportunity
Not an office rental. A sales culture you can move into.
Rent an office
- Four walls and a lease
- Training is your problem
- Hiring is your problem
- Culture is your problem
Join a sales hub
- A room built for selling, with numbers on the wall
- 10X coaching and weekly training
- AI roleplay so reps practise every day
- Recruiting help and peers who are winning
What your team's space looks like
From empty rooms to a room built for selling.
Real rooms at 640 Riverbend Drive today, and the planned build-out. "After" images are concept renders of the planned build-out. Final finishes may differ.
Concept render
Concept render
Concept render
Concept renderWho it's for
Built for owners who are measured on revenue.
This is for you if
- You own or lead sales at a Waterloo Region business with 2 to 20 reps, or you're funded and hiring your first few.
- You have a 12-month sales growth target and a gap between pipeline and closed deals.
- You believe culture is built in a room, not on a Zoom call.
- You'll invest in coaching, training and tools, not just furniture.
This is not for you if
- You want the cheapest desk in town.
- You have no plan to build a sales team.
- You won't show up for coaching or training.
- You're happy with your current numbers.
The founding office offer
Everything your team needs to sell more. Under one roof.
Watch the value stack up. Typical values are our estimates of what each item would cost on its own. Not a promise of results.
A home base in a sales culture
$1,500/moFurnished private office at 640 Riverbend Drive. Your reps together, focused, on the phones, where you can see the activity.
Running total: $1,500/mo
10X certified business coaching
$1,000/moGrant Cardone 10X certified coaching on closing, prospecting, follow-up and leadership. For you and your reps.
Running total: $2,500/mo
Fully Synthetic AI training environment
$500/moA fully synthetic AI training environment, customized for your buyers and objections. Your reps train every day. Reps who interview great finally learn to close.
Running total: $3,000/mo
Weekly sales training + monthly mastermind
$500/moScripts on your own offer. Objections answered on paper. Peers so you're not alone at the top.
Running total: $3,500/mo
SmartHub247 AI lead follow-up + event management software
$297/moStop paying for leads nobody calls. AI agents answer, qualify and book every lead, 24/7. Event management software is included so you can run your own events in the hub.
Running total: $3,797/mo
Boardroom and meeting rooms
$400/moA boardroom set up for online and in-person events. Bring prospects into a real room. Look like the company you're becoming.
Running total: $4,197/mo
Training room for onboarding
$300/moOnboard new reps, run sales meetings and call blitzes in a dedicated room.
Running total: $4,497/mo
Recruiting help: find your next closers
$500/moOur network and reps trained in the hub. Agency fees often run 15 to 20% of first-year base.
Running total: $4,997/mo
Ledgers on site: comp plans and books
$300/moKnow how to pay reps and what to grow. Ledgers already works out of the building. Preferred rates.
Running total: $5,297/mo
Kitchen with coffee to refuel and recharge
$250/moCoffee and a refuel space between calls. The breaks that keep reps sharp all day.
Running total: $5,547/mo
Trail access for walking and calling
$203/moThe building backs on a trail. Step outside for a walk and a call when a deal needs room to breathe.
Running total: $5,750/mo
Large parking lot for events
$500/moRoom for team events, client visits and launch days. Your events don't fight for spots.
Running total: $6,250/mo
Total typical value
$6,250/mo
Here's everything you get
| Private furnished office in a sales culture | $1,500/mo |
| 10X certified business coaching | $1,000/mo |
| Fully Synthetic AI training environment for your industry | $500/mo |
| Weekly sales training + monthly mastermind | $500/mo |
| SmartHub247 AI lead follow-up + event management software | $297/mo |
| Boardroom and meeting rooms, online and in-person events | $400/mo |
| Training room for onboarding | $300/mo |
| Recruiting help | $500/mo |
| Ledgers comp plans and bookkeeping on site | $300/mo |
| Kitchen with coffee to refuel and recharge | $250/mo |
| Trail access for walking and calling | $203/mo |
| Large parking lot for events | $500/mo |
| Podcast guest feature in our podcast studio (Podcast Launch) | $500 once |
| Network with KW Innovation Realty agents | Included |
| Mortgage and commercial real estate referrals as you grow | Included |
| Founding rate locked for your 12-month term | Included |
| Total typical value | $6,250/mo |
The founding price
Over a 12-month term that's about $75,000 of typical value (estimate)
$3,000 /mo
Founding tenant pricing. 12-month founding term. $36,000 a year. Serious applicants only.
Founding tenant bonuses
Move in as a founder. Get more.
Podcast guest feature
Record in our podcast studio, produced with Podcast Launch. Clips for LinkedIn and YouTube. Instant authority with your buyers.
Typical value: $500 (est.)
A network that refers
Work beside KW Innovation Realty agents who talk to homeowners and business owners every day.
Not counted in the total
Growth referrals
When you hire, relocate or outgrow the office, get connected to mortgage and commercial real estate help.
The guarantee
The 90-Day Growth Fit Guarantee
Show up. Use the coaching and the training. If after your first 90 days you don't believe the hub is worth more than your rent, tell us. Leave with 30 days' notice and no penalty on the rest of your term.
We carry the risk because we know what happens to teams who do the work.
Founding tenants
Founding spots are limited. Founding pricing won't come back.
There are only so many private offices in the building, and we want them filled with owners who are serious about growth. Founding tenants lock $3,000/mo for the full 12-month term, $36,000 a year.
| What you get | Typical office ~$1,500/mo | KW Sales Hub $3,000/mo |
|---|---|---|
| Private office | ✓ | ✓ Furnished |
| A sales culture in the building | ✗ | ✓ Every day |
| Boardroom + meeting rooms, online and in-person events | Often extra | ✓ Included |
| Training room | ✗ | ✓ Included |
| 10X certified coaching | ✗ | ✓ Included |
| Fully Synthetic AI training environment | ✗ | ✓ Included |
| Weekly training + mastermind | ✗ | ✓ Included |
| AI lead follow-up 24/7 + event management software | ✗ | ✓ Included |
| Recruiting help | ✗ | ✓ Included |
| Bookkeeping and comp plans on site | ✗ | ✓ Preferred rates |
| Kitchen with coffee + trail access | ✗ | ✓ Included |
| Large parking lot for events | Often extra | ✓ Included |
| Cost to get all of this | ~$6,250/mo (est.) | $3,000/mo |
Not ready for a private office?
Go virtual. Keep the culture.
Virtual Office Membership gives you the coaching, AI roleplay, training and peers without the private office. Book the boardroom at a member rate when you need to close.
What virtual members get
| 10X group coaching access | $500/mo (est.) |
| Fully Synthetic AI training environment | $500/mo (est.) |
| Weekly sales training + monthly mastermind | $500/mo (est.) |
| SmartHub247 AI lead follow-up | $297/mo (Pro list price) |
| Event management software | Included |
| Business address and mail handling | $100/mo (est.) |
| Ledgers bookkeeping, preferred rates | $300/mo (est.) |
| Member rate on boardroom rentals | Discounted |
| Podcast guest feature + networking | Bonus |
| Total typical value | $2,197/mo (est.) |
Price TBD
For growth-minded owners who work remote or hybrid, or aren't ready for $3,000/mo. Upgrade to a private office anytime.
Never built a sales team?
Build the team first. Move in when it's ready.
Who to hire, how to train them, how to pay them, and how to make sure every lead gets called.
10X strategy call
For: "I've never built a sales team."
Your 12-month sales goal, your hire plan and your first three fixes, with a 10X certified coach.
Close More workshop
For: "Reps interview great but never close."
One day. Your opening and pitch written on your offer. Your top 5 objections answered on paper. The close run out loud.
AI sales roleplay
For: reps who freeze on real calls.
Practise a sales call in a fully synthetic AI training environment built for your industry. See how your reps do.
10X coaching
For: owners who want 1:1 or team coaching.
Coaching on closing, prospecting, follow-up and hiring. No office required.
SmartHub247 lead follow-up
For: "We pay for leads nobody follows up."
Hear AI answer, qualify and book a lead in real time. Event management software included.
Ledgers comp + books
For: "How do I pay reps?"
Model rep commission and payroll, and get your books clean, with Ledgers on site.
Just looking?
Start free. Get in the room.
Sales Leaders event
Monthly. Meet owners growing teams in Waterloo Region. Tour the hub. Stop being alone at the top.
Money Follows Attention
The short guide and video series on building sales culture. Plus the hub podcast, and a chance to be a guest.
How it works
Three steps to a team that sells more.
Apply and tour
Tell us your team size and growth goal. Walk the space. See if it fits.
Build your growth plan
A 10X strategy session sets your 90-day sales targets, hire plan and training plan.
Move in and sell
Your team moves in and starts coaching, training and AI roleplay. Numbers go on the wall.
Results
What founding tenants say
Tenant stories appear here. Founding tenants move in and the first results get featured.
Questions
Straight answers.
Why $3,000/mo when I can rent an office for $1,500?+
Because you're not paying for an office. A plain office at $1,500 plus coaching, training, a fully synthetic AI training environment, event management software, meeting rooms and recruiting help would run about $6,250 a month bought separately (our estimate). One extra closed deal a month can cover the difference. Do the math on your own average deal size.
Won't my reps just work from home anyway?+
Of course they do. Ask how their numbers compare to when they were coached in person. Money follows attention. The hub gives reps a reason to come in: coaching, practice, peers and a room that feels like winning.
I've never built a sales team. Do I have to move in right away?+
No. Start with a free 10X strategy call and the Close More workshop. We help you decide who to hire, how to train them and, with Ledgers, how to pay them. Move in when the team is ready.
I don't have time for coaching and training.+
You don't have time not to. It's built into the week, in the same building your team works in. No driving across town, no extra vendors.
Is the AI sales roleplay really built for my industry?+
Yes. The fully synthetic AI training environment is built for your industry: your buyers, your objections, your offer. Your reps train on it every day.
Is KW Sales Hub part of Keller Williams?+
No. "KW" stands for Kitchener-Waterloo. The KW Sales Hub is independently operated and is not endorsed by Keller Williams. It's located at 640 Riverbend Drive, also home to the KW Innovation Realty brokerage.
Why a 12-month term?+
Building a sales culture takes more than a quarter. Hiring, training and ramping reps takes time, and the founding rate is locked for the whole term ($36,000 a year). The 90-Day Growth Fit Guarantee lets you leave early if it isn't right.
Is the coaching real?+
Yes. Coaching is delivered by a Grant Cardone 10X certified business coach using the licensed 10X curriculum. Results depend on your effort and are not guaranteed.
Are the room photos real or renders?+
The "after" images are concept renders of the planned build-out. Come on a tour to see the rooms today and the plan.
Pick your door
Ready to bring your team home?
Step 1: Apply for a tour
Private office: $3,000/mo, 12-month founding term ($36,000 a year). Virtual membership: price TBD. We review every application.
Not ready for an office? Start here.
Name and email. That's it.
Pick your tour time
Choose a time that works. We'll walk you through the space and your growth plan.
Already applied? Pick your tour time →
P.S. Money follows attention. If your reps aren't in the room, you don't have their attention. For $3,000 a month your team gets a private office inside a sales culture: coaching, training, AI roleplay, lead follow-up and recruiting help, about $6,250 a month, about $75,000 a year, of typical value by our estimate. Founding spots are limited.
P.P.S. Never built a sales team? Book a free 10X strategy call or take the Scorecard. Build the team first, then bring it home.